The Beach Store

Shoreline Sunglasses Island OriginsIn the early 1980s, a small company began selling sunglasses on the beautiful beaches of Maui, Hawaii. However, the sunglasses quickly proved to be no match for the Hawaiian sun's severe glare and harmful ultraviolet rays. Everyone wanted sunglasses that would eliminate glare without distorting the beautiful colors of the island scenery. Since no other sunglasses on the market could meet this specialized need, the company developed their own. With an original line of seven sunglass styles and PolarizedPlus technology, Maui Jim was born. In fact, PolarizedPlus was so unique that it was soon patented. Now with over 50 styles, Maui Jim, Inc. is the fastest growing polarized sunglass maker in the world. Best of all, sun-lovers can browse the fantastic styles online at boatersworld.com!The gorgeous shorelines of Hawaii bring to mind calm, peacefulness and beauty. Some of the most scenic and sought-after shorelines can be found in the Aloha state, where you will find mountains, gardens, pristine beaches, and various colors of sand. In order to truly appreciate the awesome scenery, your eyes will need the proper protection. Maui Jim's latest addition to the Classic collection is the Shoreline, which features an 8-base, bronze frame and PolarizedPlus2 lens technology. While walking along the beach and admiring Hawaii's beauty, this new style won't let you miss a thing.