The Beach Store

Shaka Sunglasses Island OriginsIn the early 1980s, a small company began selling sunglasses on the beautiful beaches of Maui, Hawaii. However, the sunglasses quickly proved to be no match for the Hawaiian sun's severe glare and harmful ultraviolet rays. Everyone wanted sunglasses that would eliminate glare without distorting the beautiful colors of the island scenery. Since no other sunglasses on the market could meet this specialized need, the company developed their own. With an original line of seven sunglass styles and PolarizedPlus technology, Maui Jim was born. In fact, PolarizedPlus was so unique that it was soon patented. Now with over 50 styles, Maui Jim, Inc. is the fastest growing polarized sunglass maker in the world. Best of all, sun-lovers can browse the fantastic styles online at boatersworld.com!On the islands of Hawaii, it is common practice to send a warm Aloha from the heart with a simple hand signal known as a shaka. This gesture sends the message to hang loose, which embraces the very laid-back culture of Hawaii. Its warm spirit, friendly people and welcoming attitude make Hawaii one of the world, s most desired and visited locations. Whether you are touring the Hawaiian islands or walking in the park, the Shaka will give you all the protection your eyes need. With its 8-base, nylon frame and PolarizedPlus2 lens technology, it is an ideal design for any activity.