The Beach Store

Seafarer Sunglasses Island OriginsIn the early 1980s, a small company began selling sunglasses on the beautiful beaches of Maui, Hawaii. However, the sunglasses quickly proved to be no match for the Hawaiian sun's severe glare and harmful ultraviolet rays. Everyone wanted sunglasses that would eliminate glare without distorting the beautiful colors of the island scenery. Since no other sunglasses on the market could meet this specialized need, the company developed their own. With an original line of seven sunglass styles and PolarizedPlus technology, Maui Jim was born. In fact, PolarizedPlus was so unique that it was soon patented. Now with over 50 styles, Maui Jim, Inc. is the fastest growing polarized sunglass maker in the world. Best of all, sun-lovers can browse the fantastic styles online at boatersworld.com!Over 1,500 years ago, Polynesian seafarers became the first to inhabit the islands of Hawaii. They arrived in outrigger canoes, and were lead by Captain James Cook. For all of you modern day seafarers, don, t forget to grab your Maui Jim Sunglasses before stepping onto your boat. When out on the water, you can rely on this new style from Maui Jim to give your eyes the protection from glare that they deserve and need. The Seafarer has a sleek, nylon, wrap frame that is both fashionable and durable for any activity. The wide temples provide extra protection from the elements, and the patented PolarizedPlus2 lens technology will eliminate the glare.